Website development for marketing teams

Ship website work faster without growing your internal engineering team

Codalent gives marketing teams dependable development capacity for new pages, CMS improvements, integrations, optimisation and ongoing technical ownership. Work directly with developers, a technical project manager and marketing-technology specialists through one integrated team.

No generic sales presentation. We will review your website, current stack, delivery bottlenecks and immediate priorities.

Marketing and development team reviewing website components and delivery priorities

One team across your website backlog

Launch faster with dependable development capacity

Give marketing more control through flexible CMS workflows

Connect the stack across forms, CRM, analytics and automation

Keep improving with ongoing QA, releases and technical support

Trusted by teams that need reliable digital delivery

Your website should not be the slowest part of marketing

Website work waits behind product priorities

Campaign pages, experiments and routine improvements sit in the internal engineering queue because no team owns the marketing backlog.

The CMS is difficult to change safely

Templates are restrictive, content is inconsistent and simple edits risk breaking layouts, tracking or integrations.

Too many suppliers own too little

Design, development, analytics and hosting sit with different vendors. Every change creates another handoff and no one owns the complete outcome.

Launches depend on last-minute firefighting

QA, redirects, analytics, accessibility and browser checks happen too late, increasing risk around campaigns, redesigns and migrations.

What we own

Website work Codalent can own from brief to release

The exact scope is shaped around your website, internal team, technology stack and delivery priorities.

Marketing and campaign pages

Build responsive landing pages, campaign hubs, resource centres and product pages using reusable components that protect brand and tracking standards.

Corporate and product websites

Deliver new websites, redesigns and phased rebuilds with clear information architecture, reusable templates and maintainable implementation.

CMS architecture and implementation

Create content models, components, roles, previews and publishing guardrails so marketers can work independently without losing consistency.

Forms and marketing integrations

Connect forms, CRM, email automation, scheduling, consent and notifications with validated field mapping, error handling and documented workflows.

Analytics and technical SEO

Implement agreed events, metadata controls, structured content, redirects, sitemaps and migration checks to support measurement and discoverability.

QA, launch and continuous improvement

Test responsive behaviour, accessibility, browsers, integrations and performance. Support releases, maintenance and a prioritised improvement backlog after launch.

Start with the engagement model that fits the work

Ongoing website subscription

Most common

Best for teams with a continuous backlog across pages, CMS, integrations, optimisation and maintenance.

  • Dedicated delivery capacity
  • Shared ClickUp backlog and priorities
  • Direct collaboration through Slack
  • Weekly cadence calls
  • Flexible access to development, technical PM and martech expertise
  • Ongoing releases and continuous improvement
Discuss ongoing capacity

Defined website project

Best for a clearly bounded launch, rebuild, migration or technical implementation.

  • Agreed scope and deliverables
  • Milestones and review points
  • Practical acceptance criteria
  • Launch and migration planning
  • Documentation and handoff
  • Option to continue into ongoing support
Scope a project
How the Codalent engagement works

An integrated website team inside your marketing workflow

01

Understand the website and backlog

We review your goals, website, CMS, analytics, integrations, hosting, stakeholders and active priorities. The output is a practical starting plan with ownership, dependencies and acceptance criteria.

02

Assemble the right team

Your team can include frontend or full-stack developers, a technical project manager and marketing-technology expertise based on the work required.

03

Prioritise and collaborate visibly

Tasks, priorities, blockers and reviews stay visible in ClickUp. A dedicated Slack channel gives marketing direct access to the people responsible for delivery.

04

Deliver, review and improve

We build, test, document and release agreed work. Weekly calls cover progress, decisions and upcoming priorities. Codalent AI can support research, planning, documentation and QA while people retain accountability for delivery.

More integrated than freelancers. More flexible than hiring.

Criteria
Freelancers or multiple vendors
Building an internal team
Working with Codalent
Ownership
Split across specialists and suppliers
Clear after the right team is hired
One coordinated team across the agreed website scope
Time to capacity
Can start quickly but availability varies
Recruitment and onboarding take time
Capacity is assembled around the required work
Skill coverage
Requires separate sourcing and management
Limited to permanent hires
Flexible access to developers, technical PM and martech expertise
Prioritisation
Often managed across messages and separate tools
Controlled internally
Shared backlog, weekly review and visible trade-offs
Continuity
Knowledge may leave with each supplier
Strong when retention is high
Shared systems, documentation and ongoing technical context

What dependable website delivery can change

Case study
Building a High-Performance Marketing Website for KrakenD.

Building a High-Performance Marketing Website for KrakenD.

Between May and November 2024, Codalent translated KrakenD's Figma designs into a fast, Hugo-powered marketing site — clean markup, Tailwind styling, and a frontend their team can keep evolving.

Case study
Modern Web Maintenance at Scale: Codalent’s 7+ Year Partnership with Traefik Labs

Modern Web Maintenance at Scale: Codalent’s 7+ Year Partnership with Traefik Labs

Since 2019, Codalent has been Traefik Labs' technical partner for marketing — covering frontend, CMS, HubSpot, analytics, search, and deployment.

Add an approved testimonial focused on responsiveness, technical ownership, delivery reliability or the working relationship.
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FAQs

Website development service FAQs

What can Codalent take responsibility for?

The agreed scope may include discovery, frontend and backend development, CMS implementation, integrations, analytics, technical SEO, accessibility, QA, deployment, documentation, maintenance and continuous improvement. Responsibilities are defined before delivery begins.

Can Codalent work with our existing website?

Yes, subject to technical review. Codalent can assess the codebase, CMS, hosting, analytics, integrations and delivery process before recommending whether to improve the existing setup, replace selected parts or plan a broader migration.

Which technologies does Codalent work with?

Capabilities can include Next.js, React, Astro, Node.js, Express.js, Python, Storyblok, WordPress, Ghost, Shopify, Vercel, AWS, Google Cloud, DigitalOcean, GA4, Google Tag Manager and common marketing integrations. The recommended stack should fit your workflow and operating requirements rather than a preferred-tool checklist.

Which specialists will work with us?

Your team can include one or more developers, a technical project manager and a marketing-technology specialist. The mix depends on the architecture, backlog and capabilities already available internally.

How are tasks prioritised?

Work is prioritised in the shared ClickUp board using business importance, dependencies, effort, risk and launch timing. Weekly reviews make trade-offs visible and keep active work aligned with current needs.

Can we start with a project and move to ongoing support?

Yes. A defined launch, rebuild or migration can transition into an ongoing subscription when the website requires continuous development, maintenance and optimisation.

Who owns the completed work?

Ownership, repository access, CMS accounts, hosting, credentials and documentation are defined in the engagement terms. Codalent supports an orderly handoff so your organisation retains the agreed access and operational information.

Book a call

Turn your website backlog into a visible delivery plan

Tell us what is slowing down your website. We will review your current setup, immediate priorities and the technical support required, then recommend a practical starting point.

What we will cover
Your website goals and current bottlenecks
The backlog, launch or migration you need to deliver
Your CMS, hosting, analytics and integration stack
Internal ownership and available technical capacity
Whether a subscription or defined project fits better

No obligation. You will leave with a clearer view of the likely scope, dependencies and next step.

Turn your website backlog into a visible delivery plan

Tell us what is slowing down your website. We will review your current setup, immediate priorities and the technical support required, then recommend a practical starting point.