Case Study

Modern Web Development at Scale: Codalent’s 7+ Year Partnership with Traefik Labs.

Since 2019, Codalent has been Traefik Labs' technical partner for marketing — covering frontend, CMS, HubSpot, analytics, search, and deployment.

First published at May 28, 2026

ClientTraefik Labs

Year2019–Ongoing

IndustryCloud Infrastructure

ServicesNext.js · Ghost CMS · Technical SEO · Hubspot Development

Overview

The brief at a glance.

Traefik Labs needed a reliable development partner to support its marketing website and the broader technical needs of its marketing team. Since 2019, Codalent has worked closely with Traefik Labs to maintain and evolve traefik.io — supporting everything from frontend development and CMS workflows to HubSpot landing pages, GA4/GTM integrations, search, deployment, and ongoing marketing operations.

The website is built to support a fast-moving marketing team. Blog posts, resources, events, and press releases are managed through Ghost CMS, used headlessly so the marketing team can publish and update content independently without depending on developers for every change.

The frontend is built on Next.js and Tailwind, with deployment and hosting on Netlify. The project originally used Gatsby, and was later migrated to Next.js as Gatsby support and ecosystem momentum reduced over time.

Pixel-Perfect Implementation of the DesignsTranslated design into a fully responsive, pixel-perfect Next.js build — with reusable tier components, accessible markup, and tight Tailwind styling that holds up across breakpoints.

Responsive Product Pages, Built for Marketing VelocityA reusable set of Next.js + Tailwind components powers Traefik's product pages — enabling the marketing team to ship new launches quickly without sacrificing performance or design fidelity.

HubSpot-Powered Landing PagesCustom HubSpot landing pages built to match Traefik's design system pixel-for-pixel — complete with embedded forms, lead routing, and tracking wired into the marketing stack.

Unified Search Across Docs, Blog & ResourcesA custom Algolia integration that indexes docs, blog posts, resources, and product pages — surfacing the right result in milliseconds through a fully branded, responsive search UI.

Marketing Campaigns, Shipped FastTime-sensitive campaign pages — like the Ingress-NGINX migration announcement — built and deployed quickly using a reusable component library, so marketing never waits on engineering to capitalize on a moment.

Tech Stack

Built on tools the team can keep.

We pick the lightest stack that hits the brief — and document everything so the in-house team can run it after we hand off.

Next.js

TailwindCSS

Ghost CMS

HubSpot

Netlify

Google Analytics

Google Tag Manager

Gatsby

Astro

Algolia

Results

Performance that supports growth.

The Traefik Labs website passes Core Web Vitals with strong real-user performance across the board. Based on the latest PageSpeed Insights report:

1.2s

Largest Contentful Paint

65ms

Interaction to Next Paint

Cumulative Layout Shift

0.8s

First Contentful Paint

7+ years, one partner

An ongoing development partnership since 2019 — the same team that knows the codebase, the workflows, and the marketing stack inside out.

Gatsby → Next.js, with no regression

The migration moved the site onto a modern frontend codebase without disrupting publishing flows or the marketing team's day-to-day.

Marketing stack, integrated

HubSpot landing pages, GA4 events, GTM debugging, Algolia search — all maintained alongside the website so marketing is never blocked on implementation.

More Work